Jack Daniel’s Highway No. 7:
Indio Activation
In April 2025, our team partnered with Jack Daniel's to launch the kickoff activation for their HWY No. 7 music experience at the Old Polo Estate in Indio, California.
Through our design work, we crafted an elevated modern Americana environment with a distinct luxury-desert vibe. The space seamlessly blended the brand's rugged roadhouse heritage with a premium, contemporary aesthetic.
Through our design work, we crafted an elevated modern Americana environment with a distinct luxury-desert vibe. The space seamlessly blended the brand's rugged roadhouse heritage with a premium, contemporary aesthetic.
Creative Lead: Oscar Ma | Associate Creative Director: Zuly Beltre | Senior Art director: Susannah Feiler | Senior Copywriter: Maggie Cassidy | Designer: Yiwen Tu | Pic Stop Artist:
Sofía Enriquez