USOPC | 2022 Team USA Week
Due to the pandemic, the incredible accomplishments of Team USA from the 2022 Winter Olympics in Beijing and the postponed 2020 Summer Olympics in Tokyo, had yet to be celebrated. This posed a unique opportunity to create an incredible celebration bringing together Summer and Winter athletes for the first time ever. With that in mind, the creative team at CSM developed an overarching strategy that positioned this as “More than a Homecoming”. The work developed will live beyond the previous Olympic cycle and extend to future Team USA Weeks as a brand and visual language - always celebrating all athletes distinctly and wholesomely in their sport and their humanity
Logo Lockup
Key Visual
Signages & Print Collaterals
Event Moments
Social Kit
Creative & Art Director: Gaspar Guerra | Designer: Yiwen Tu | Event art director: Jeremy Gibney | Environmental Graphic Designer: Ryan Roberts | Creative Strategy: Eduardo Lara, Sydni McKutchen