essie | live your color
This is a 3-day global influencer event celebrating a colorful experience that brought essie’s latest campaign, Live Your Color.
Day 1: Ten Over Ten Salon Takeover
As guests arrive & check-in, they’ll be handed a welcome kit with teasers of what’s to come… Our creators can then enjoy their first essie experience — our salon takeover.
As guests arrive & check-in, they’ll be handed a welcome kit with teasers of what’s to come… Our creators can then enjoy their first essie experience — our salon takeover.
Day 2: Lab Visit & Dinner Experience
We gave them a chance to find their inner scientists, as we took them to the L’Oréal Labs located in New Jersey.
In the evening the guests joined essie at a stunning rooftop dinner at Dumbo House, which we turned into an immersive and colorful escape.
We gave them a chance to find their inner scientists, as we took them to the L’Oréal Labs located in New Jersey.
In the evening the guests joined essie at a stunning rooftop dinner at Dumbo House, which we turned into an immersive and colorful escape.
Day 3: Bus Tour
On the final day, we took the guests on a classic NYC bus tour hosted by drag queen, Castrata. We provided them with cameras and branded swags, giving them a memorable glimpse of New York.
On the final day, we took the guests on a classic NYC bus tour hosted by drag queen, Castrata. We provided them with cameras and branded swags, giving them a memorable glimpse of New York.
Creative Lead: Ariel Zuckerman | Art Director: Amanda Ben-Menachem | Environment Design: Morgan Purtell | Graphic Design: Yiwen Tu | Creative Strategy: Mary Kate Confuorto, Nour Fawaz and Nichole Magdor | Floral: East Olivia