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<channel>
	<title>Yiwen Tu Design</title>
	<link>https://tywstudio.com</link>
	<description>Yiwen Tu Design</description>
	<pubDate>Wed, 18 Sep 2024 21:56:18 +0000</pubDate>
	<generator>https://tywstudio.com</generator>
	<language>en</language>
	
		
	<item>
		<title>essie &#124; live your color</title>
				
		<link>https://tywstudio.com/essie-live-your-color</link>

		<pubDate>Mon, 05 Aug 2024 16:00:34 +0000</pubDate>

		<dc:creator>Yiwen Tu Design</dc:creator>

		<guid isPermaLink="true">https://tywstudio.com/essie-live-your-color</guid>

		<description>essie &#124; live your color

	This is a 3-day global influencer event celebrating a colorful experience that brought essie’s latest campaign, Live Your Color.



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	Day 1: Ten Over Ten Salon Takeover
As guests arrive &#38;amp; check-in, they’ll be handed a welcome kit with teasers of what’s to come… Our creators can then enjoy their first essie experience — our salon takeover.
	


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9c1b182254edbccebb8dabe349a58448de86bb1ed6601d455303045e15596808/essie-live-your-color-welcome-kit.jpg" data-mid="215842400" border="0"  src="https://freight.cargo.site/w/1000/i/9c1b182254edbccebb8dabe349a58448de86bb1ed6601d455303045e15596808/essie-live-your-color-welcome-kit.jpg" /&#62;

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	Day 2: Lab Visit &#38;amp; Dinner Experience
We gave them a chance to find their inner scientists, as we took them to the L’Oréal Labs located in New Jersey. In the evening the guests joined essie at a stunning rooftop dinner at Dumbo House, which we turned into an immersive and colorful escape.
	


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&#60;img width="1920" height="1270" width_o="1920" height_o="1270" data-src="https://freight.cargo.site/t/original/i/d1305175eb679bad4900604d57ce92312c9b0d3deb2fd21dda8cf2eabd4fbbc6/essielabs-33.jpg" data-mid="215842537" border="0"  src="https://freight.cargo.site/w/1000/i/d1305175eb679bad4900604d57ce92312c9b0d3deb2fd21dda8cf2eabd4fbbc6/essielabs-33.jpg" /&#62;


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	Day 3: Bus Tour
On the final day, we took the guests on a classic NYC bus tour hosted by drag queen, Castrata. We provided them with cameras and branded swags, giving them a memorable glimpse of New York.


	


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	Creative Lead: Ariel Zuckerman &#124; Art Director: Amanda Ben-Menachem &#124; Environment Design: Morgan Purtell &#124; Graphic Design: Yiwen Tu &#124; Creative Strategy: Mary Kate Confuorto, Nour Fawaz and Nichole Magdor &#124; Floral: East Olivia</description>
		
	</item>
		
		
	<item>
		<title>USOPC &#124; 2022 Team USA Week</title>
				
		<link>https://tywstudio.com/USOPC-2022-Team-USA-Week</link>

		<pubDate>Mon, 16 Sep 2024 16:45:19 +0000</pubDate>

		<dc:creator>Yiwen Tu Design</dc:creator>

		<guid isPermaLink="true">https://tywstudio.com/USOPC-2022-Team-USA-Week</guid>

		<description>USOPC &#124; 2022 Team USA Week

	










Due to the pandemic, the incredible accomplishments of Team USA from the 2022 Winter Olympics in Beijing and the postponed 2020 Summer Olympics in Tokyo, had yet to be celebrated. This posed a unique opportunity to create an incredible celebration bringing together Summer and Winter athletes for the first time ever. With that in mind, the creative team at CSM developed an overarching strategy that positioned this as “More than a Homecoming”.&#38;nbsp; The work developed will live beyond the previous Olympic cycle and extend to future Team USA Weeks as a brand and visual language - always celebrating all athletes distinctly and wholesomely in their sport and their humanity






	
    

    




Logo Lockup
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	Key Visual

	


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&#60;img width="8640" height="6048" width_o="8640" height_o="6048" data-src="https://freight.cargo.site/t/original/i/a082aaf09028ac37289658f5404442fec59fed0ed5d79a88bea9b3437e1a22c1/Artboard-1.png" data-mid="218201019" border="0"  src="https://freight.cargo.site/w/1000/i/a082aaf09028ac37289658f5404442fec59fed0ed5d79a88bea9b3437e1a22c1/Artboard-1.png" /&#62;


	Signages &#38;amp; Print Collaterals
	

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6f1cd7f5b44aa9d7896299df645fbc4e3d103a5b189a5d979cc85e271ead1577/USOPC-Team-USA-Week.jpg" data-mid="218201451" border="0"  src="https://freight.cargo.site/w/1000/i/6f1cd7f5b44aa9d7896299df645fbc4e3d103a5b189a5d979cc85e271ead1577/USOPC-Team-USA-Week.jpg" /&#62;&#60;img width="1920" height="634" width_o="1920" height_o="634" data-src="https://freight.cargo.site/t/original/i/cd32ce11da21d5e605afbf4043c26cea1401cffd8a52052512dbf37fea88e1e6/USOPC-Team-USA-Week-signage-2.jpg" data-mid="218201594" border="0"  src="https://freight.cargo.site/w/1000/i/cd32ce11da21d5e605afbf4043c26cea1401cffd8a52052512dbf37fea88e1e6/USOPC-Team-USA-Week-signage-2.jpg" /&#62;
Event Moments

&#60;img width="6046" height="4023" width_o="6046" height_o="4023" data-src="https://freight.cargo.site/t/original/i/bf7eb6dedec752063e0a5c1d0971fdaef0cc00c2a5109c01abff7c805798c2ca/Sunday_Team-USA-Week_05.01.2022_CC_C75_4481.JPG.jpg" data-mid="218201630" border="0"  src="https://freight.cargo.site/w/1000/i/bf7eb6dedec752063e0a5c1d0971fdaef0cc00c2a5109c01abff7c805798c2ca/Sunday_Team-USA-Week_05.01.2022_CC_C75_4481.JPG.jpg" /&#62;
&#60;img width="1356" height="966" width_o="1356" height_o="966" data-src="https://freight.cargo.site/t/original/i/98e1f15532cb2aa2bb79985140f1ac622f2b4c4468d7d53d3215e9799ab59bde/RAW-Sunday_Team-USA-Week_05.01.2022_CC_C75_4672.jpg" data-mid="218201945" border="0"  src="https://freight.cargo.site/w/1000/i/98e1f15532cb2aa2bb79985140f1ac622f2b4c4468d7d53d3215e9799ab59bde/RAW-Sunday_Team-USA-Week_05.01.2022_CC_C75_4672.jpg" /&#62;
&#60;img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/8b63ef770272528cc631bb778d2f174484e90a2e15f0146e230ccd8d67dfa389/IMG_7282.jpeg" data-mid="218299726" border="0"  src="https://freight.cargo.site/w/1000/i/8b63ef770272528cc631bb778d2f174484e90a2e15f0146e230ccd8d67dfa389/IMG_7282.jpeg" /&#62;
&#60;img width="2597" height="1728" width_o="2597" height_o="1728" data-src="https://freight.cargo.site/t/original/i/ca58d51ca25b71eb626854002ea2849800d6d4dbed1fd23e71a8289110973ddc/RAW-Sunday_Team-USA-Week_05.01.2022_CC_C75_4584.jpg" data-mid="218201786" border="0"  src="https://freight.cargo.site/w/1000/i/ca58d51ca25b71eb626854002ea2849800d6d4dbed1fd23e71a8289110973ddc/RAW-Sunday_Team-USA-Week_05.01.2022_CC_C75_4584.jpg" /&#62;
&#60;img width="1814" height="1207" width_o="1814" height_o="1207" data-src="https://freight.cargo.site/t/original/i/221207f044304b013b277a2cbc7fe9c6f6ad028e9f0ce750f995ba32d6393cb0/Sunday_Team-USA-Week_05.01.2022_CC_C75_4432.JPG" data-mid="218201796" border="0"  src="https://freight.cargo.site/w/1000/i/221207f044304b013b277a2cbc7fe9c6f6ad028e9f0ce750f995ba32d6393cb0/Sunday_Team-USA-Week_05.01.2022_CC_C75_4432.JPG" /&#62;
&#60;img width="2597" height="1728" width_o="2597" height_o="1728" data-src="https://freight.cargo.site/t/original/i/2ff0ad6faaa397a6377cd33e125540f69f0bfcb831ffe00ff8eab3379397eb4a/RAW-Sunday_Team-USA-Week_05.01.2022_CC_C75_4603.jpg" data-mid="218201812" border="0"  src="https://freight.cargo.site/w/1000/i/2ff0ad6faaa397a6377cd33e125540f69f0bfcb831ffe00ff8eab3379397eb4a/RAW-Sunday_Team-USA-Week_05.01.2022_CC_C75_4603.jpg" /&#62;
&#60;img width="2597" height="1728" width_o="2597" height_o="1728" data-src="https://freight.cargo.site/t/original/i/8a899d179ff1218dc33c62eb51aa8db235680f0afe1ea6c5fb064989eef44346/RAW-Sunday_Team-USA-Week_05.01.2022_CC_C75_4537.jpeg" data-mid="218201789" border="0"  src="https://freight.cargo.site/w/1000/i/8a899d179ff1218dc33c62eb51aa8db235680f0afe1ea6c5fb064989eef44346/RAW-Sunday_Team-USA-Week_05.01.2022_CC_C75_4537.jpeg" /&#62;
&#60;img width="1589" height="1058" width_o="1589" height_o="1058" data-src="https://freight.cargo.site/t/original/i/d2a336aed4ee6809534ce004f0d15212216d2d348f7e156575e44cbd78209bb9/Monday_Team-USA-Week_05.02.2022_CC_C75_5354.JPG" data-mid="218201900" border="0"  src="https://freight.cargo.site/w/1000/i/d2a336aed4ee6809534ce004f0d15212216d2d348f7e156575e44cbd78209bb9/Monday_Team-USA-Week_05.02.2022_CC_C75_5354.JPG" /&#62;
&#60;img width="1597" height="1065" width_o="1597" height_o="1065" data-src="https://freight.cargo.site/t/original/i/7ca89a349e890331b0450f32b22fdad42f61fdde258d4418ccc9ae0388d71cd1/Tuesday-Gala_Team-USA-Week_05.03.2022_CC_DSC_6010.JPG" data-mid="218201855" border="0"  src="https://freight.cargo.site/w/1000/i/7ca89a349e890331b0450f32b22fdad42f61fdde258d4418ccc9ae0388d71cd1/Tuesday-Gala_Team-USA-Week_05.03.2022_CC_DSC_6010.JPG" /&#62;
&#60;img width="1464" height="976" width_o="1464" height_o="976" data-src="https://freight.cargo.site/t/original/i/fa1912c8984961dc8170d296b7c65e854b4c13527f4d1ce2ca5ef08c56a1e279/Tuesday-Gala_Team-USA-Week_05.03.2022_CC_DSC_5554.JPG" data-mid="218201850" border="0"  src="https://freight.cargo.site/w/1000/i/fa1912c8984961dc8170d296b7c65e854b4c13527f4d1ce2ca5ef08c56a1e279/Tuesday-Gala_Team-USA-Week_05.03.2022_CC_DSC_5554.JPG" /&#62;
&#60;img width="1814" height="1207" width_o="1814" height_o="1207" data-src="https://freight.cargo.site/t/original/i/56b67ef475fc41f9b9d5600848ebfc1d2d0ae42f0d9f392ab581ecaa9a8ee96c/Tuesday-Gala_Team-USA-Week_05.03.2022_CC_C75_9071.JPG" data-mid="218201818" border="0"  src="https://freight.cargo.site/w/1000/i/56b67ef475fc41f9b9d5600848ebfc1d2d0ae42f0d9f392ab581ecaa9a8ee96c/Tuesday-Gala_Team-USA-Week_05.03.2022_CC_C75_9071.JPG" /&#62;
&#60;img width="2228" height="3865" width_o="2228" height_o="3865" data-src="https://freight.cargo.site/t/original/i/6c5237e9c301dec1b57878bc307f5eeb7abd6b248cc050a9a38caadd7046d65e/Tuesday-Gala_Team-USA-Week_05.03.2022_CC_C75_8789.JPG" data-mid="218201920" border="0"  src="https://freight.cargo.site/w/1000/i/6c5237e9c301dec1b57878bc307f5eeb7abd6b248cc050a9a38caadd7046d65e/Tuesday-Gala_Team-USA-Week_05.03.2022_CC_C75_8789.JPG" /&#62;
&#60;img width="1670" height="1114" width_o="1670" height_o="1114" data-src="https://freight.cargo.site/t/original/i/8e7e31237b895dae2f03799d424ee437f130113f1a3314213488b5f584064418/Tuesday-Gala_Team-USA-Week_05.03.2022_CC_DSC_5130.JPG" data-mid="218201851" border="0"  src="https://freight.cargo.site/w/1000/i/8e7e31237b895dae2f03799d424ee437f130113f1a3314213488b5f584064418/Tuesday-Gala_Team-USA-Week_05.03.2022_CC_DSC_5130.JPG" /&#62;




	Social Kit


	


&#60;img width="1080" height="2180" width_o="1080" height_o="2180" data-src="https://freight.cargo.site/t/original/i/7979a81321da53d65dbe01009529f128d5a912169c1d9271ad0ce4486bea083d/USOPC-team-usa-week_phone-mockups.png" data-mid="218202141" border="0"  src="https://freight.cargo.site/w/1000/i/7979a81321da53d65dbe01009529f128d5a912169c1d9271ad0ce4486bea083d/USOPC-team-usa-week_phone-mockups.png" /&#62;
&#60;img width="1080" height="2180" width_o="1080" height_o="2180" data-src="https://freight.cargo.site/t/original/i/eaf0fef5b47fd6026e38826a151587800bb1530fe8353271b127a59ef54f54ec/USOPC-team-usa-week_phone-mockup-ar-filter.png" data-mid="218202140" border="0"  src="https://freight.cargo.site/w/1000/i/eaf0fef5b47fd6026e38826a151587800bb1530fe8353271b127a59ef54f54ec/USOPC-team-usa-week_phone-mockup-ar-filter.png" /&#62;
&#60;img width="260" height="490" width_o="260" height_o="490" data-src="https://freight.cargo.site/t/original/i/d3f6f34ce99f500c068e4539a53058cfa8148cd92ff3933e8474464e22fe083c/69qufa.gif" data-mid="218202156" border="0"  src="https://freight.cargo.site/w/260/i/d3f6f34ce99f500c068e4539a53058cfa8148cd92ff3933e8474464e22fe083c/69qufa.gif" /&#62;


	Creative &#38;amp; Art Director: Gaspar Guerra &#124; Designer: Yiwen Tu &#124; Event art director: Jeremy Gibney &#124; Environmental Graphic Designer: Ryan Roberts &#124; Creative Strategy:  Eduardo Lara, Sydni McKutchen</description>
		
	</item>
		
		
	<item>
		<title>USOPC &#124; 2023 Road To Paris</title>
				
		<link>https://tywstudio.com/USOPC-2023-Road-To-Paris</link>

		<pubDate>Wed, 18 Sep 2024 21:56:18 +0000</pubDate>

		<dc:creator>Yiwen Tu Design</dc:creator>

		<guid isPermaLink="true">https://tywstudio.com/USOPC-2023-Road-To-Paris</guid>

		<description>USOPC &#124; 2023 Road To Paris

	










Inspired by the Olympian &#38;amp; Paralympian tradition of Games-commemorating tattoos, we’re launching One Year Out with custom-created one-year temporary tattoos (via Ephemeral collaboration) to celebrate the one-year countdown to Paris 2024.



	
    




Graphic Approach


&#60;img width="1920" height="1518" width_o="1920" height_o="1518" data-src="https://freight.cargo.site/t/original/i/532a6605e347b1484c7fa4c01037cda5cb8a4f606b47b3c179d102ffb6997e52/USOPC-2023-Graphic-Approach.jpg" data-mid="218557915" border="0"  src="https://freight.cargo.site/w/1000/i/532a6605e347b1484c7fa4c01037cda5cb8a4f606b47b3c179d102ffb6997e52/USOPC-2023-Graphic-Approach.jpg" /&#62;




	Mockup to Reality

	

&#60;img width="1920" height="2574" width_o="1920" height_o="2574" data-src="https://freight.cargo.site/t/original/i/9aa3e2efb461978ff1a82515c8b6efb11b348cb27e3ec09ab47efbe3b2fd3212/USOPC-2023-Graphic-Welcome-Moment.jpg" data-mid="218614949" border="0"  src="https://freight.cargo.site/w/1000/i/9aa3e2efb461978ff1a82515c8b6efb11b348cb27e3ec09ab47efbe3b2fd3212/USOPC-2023-Graphic-Welcome-Moment.jpg" /&#62;
&#60;img width="1920" height="2135" width_o="1920" height_o="2135" data-src="https://freight.cargo.site/t/original/i/41ace4fff15e6f033e23d13fbb6e69accd0a8f40086d89cb9ecc901335da5eb0/USOPC-2023-Graphic-Gallery-Wall.jpg" data-mid="218625169" border="0"  src="https://freight.cargo.site/w/1000/i/41ace4fff15e6f033e23d13fbb6e69accd0a8f40086d89cb9ecc901335da5eb0/USOPC-2023-Graphic-Gallery-Wall.jpg" /&#62;
&#60;img width="1920" height="2881" width_o="1920" height_o="2881" data-src="https://freight.cargo.site/t/original/i/c64a7d9027163b79102491ee09425bf864d30145decd87b408e76fb2023fdc50/USOPC-2023-Graphic-Meet---Greet-Area.jpg" data-mid="218616898" border="0"  src="https://freight.cargo.site/w/1000/i/c64a7d9027163b79102491ee09425bf864d30145decd87b408e76fb2023fdc50/USOPC-2023-Graphic-Meet---Greet-Area.jpg" /&#62;
&#60;img width="1920" height="2741" width_o="1920" height_o="2741" data-src="https://freight.cargo.site/t/original/i/dec32467c672a344b0808014fcb58a872827f1f79c07a9d5c3d8ced445694f06/USOPC-2023-Graphic-LA-MEet---Greet.jpg" data-mid="218625189" border="0"  src="https://freight.cargo.site/w/1000/i/dec32467c672a344b0808014fcb58a872827f1f79c07a9d5c3d8ced445694f06/USOPC-2023-Graphic-LA-MEet---Greet.jpg" /&#62;
&#60;img width="1920" height="1847" width_o="1920" height_o="1847" data-src="https://freight.cargo.site/t/original/i/371e4a3a3e256227fee7d0941e0cf5d69e2bb388b4a31b12d38f7463fe3aafc2/USOPC-2023-Graphic-Outdoor-Step---Repeat-Wall.jpg" data-mid="218625190" border="0"  src="https://freight.cargo.site/w/1000/i/371e4a3a3e256227fee7d0941e0cf5d69e2bb388b4a31b12d38f7463fe3aafc2/USOPC-2023-Graphic-Outdoor-Step---Repeat-Wall.jpg" /&#62;

Print Graphics

&#60;img width="1920" height="2621" width_o="1920" height_o="2621" data-src="https://freight.cargo.site/t/original/i/0d2d95d3c9dd18966320014a5b750c42d1d0cb4737ff1d324af91ae301536c6a/USOPC-2023-Graphic-Print.jpg" data-mid="218559539" border="0"  src="https://freight.cargo.site/w/1000/i/0d2d95d3c9dd18966320014a5b750c42d1d0cb4737ff1d324af91ae301536c6a/USOPC-2023-Graphic-Print.jpg" /&#62;
Digital Graphics

&#60;img width="656" height="1355" width_o="656" height_o="1355" data-src="https://freight.cargo.site/t/original/i/21886f896e89b9f8f118098e0b032b3e68d531760b1b133df0309df56b13b60c/USOPC-OYO-social-1.gif" data-mid="218622325" border="0"  src="https://freight.cargo.site/w/656/i/21886f896e89b9f8f118098e0b032b3e68d531760b1b133df0309df56b13b60c/USOPC-OYO-social-1.gif" /&#62;
&#60;img width="656" height="1357" width_o="656" height_o="1357" data-src="https://freight.cargo.site/t/original/i/914b0a217864235d09352b9c7425423313522c1ee41165c7c8d32460e48749fa/USOPC-OYO-social-2.gif" data-mid="218622326" border="0"  src="https://freight.cargo.site/w/656/i/914b0a217864235d09352b9c7425423313522c1ee41165c7c8d32460e48749fa/USOPC-OYO-social-2.gif" /&#62;
&#60;img width="656" height="1355" width_o="656" height_o="1355" data-src="https://freight.cargo.site/t/original/i/46721d507331494699a33d31a15876a6e8b448eece95b6d2d9d7f743680ba71c/USOPC-OYO-social-3.gif" data-mid="218622327" border="0"  src="https://freight.cargo.site/w/656/i/46721d507331494699a33d31a15876a6e8b448eece95b6d2d9d7f743680ba71c/USOPC-OYO-social-3.gif" /&#62;
&#60;img width="656" height="1355" width_o="656" height_o="1355" data-src="https://freight.cargo.site/t/original/i/d0a5f911776b7b7de9dbfdeab4e5324cc903490e89b6bdc0751d81ff9583a370/USOPC-OYO-social-4.gif" data-mid="218622909" border="0"  src="https://freight.cargo.site/w/656/i/d0a5f911776b7b7de9dbfdeab4e5324cc903490e89b6bdc0751d81ff9583a370/USOPC-OYO-social-4.gif" /&#62;




	Event Moments (NYC)


	


&#60;img width="1290" height="1935" width_o="1290" height_o="1935" data-src="https://freight.cargo.site/t/original/i/0882e08540a55d4a5cd07a6deb8af49437ced9996e17cf61bbce92e79d42b636/blitz_teamusa_ephemera_makar-6.jpg" data-mid="218623530" border="0"  src="https://freight.cargo.site/w/1000/i/0882e08540a55d4a5cd07a6deb8af49437ced9996e17cf61bbce92e79d42b636/blitz_teamusa_ephemera_makar-6.jpg" /&#62;
&#60;img width="1289" height="1932" width_o="1289" height_o="1932" data-src="https://freight.cargo.site/t/original/i/c2edae40cc1b8a5e7b1b30e6c9ce53abe3b31b02669d9ec1faf17015c32d35a2/blitz_teamusa_ephemera_makar-11.jpg" data-mid="218623542" border="0"  src="https://freight.cargo.site/w/1000/i/c2edae40cc1b8a5e7b1b30e6c9ce53abe3b31b02669d9ec1faf17015c32d35a2/blitz_teamusa_ephemera_makar-11.jpg" /&#62;
&#60;img width="1966" height="1311" width_o="1966" height_o="1311" data-src="https://freight.cargo.site/t/original/i/0f4dfb34dc99995fdd9b11413639f3a5e8a1848613800ba5e14c50a3e76174a6/blitz_teamusa_ephemera_makar-13.jpg" data-mid="218623562" border="0"  src="https://freight.cargo.site/w/1000/i/0f4dfb34dc99995fdd9b11413639f3a5e8a1848613800ba5e14c50a3e76174a6/blitz_teamusa_ephemera_makar-13.jpg" /&#62;
&#60;img width="1311" height="1966" width_o="1311" height_o="1966" data-src="https://freight.cargo.site/t/original/i/6c0c160dfb999ea82740e12a2af3b48e726769360639d34ffd14882ab64a4537/blitz_teamusa_ephemera_makar-61.jpg" data-mid="218623611" border="0"  src="https://freight.cargo.site/w/1000/i/6c0c160dfb999ea82740e12a2af3b48e726769360639d34ffd14882ab64a4537/blitz_teamusa_ephemera_makar-61.jpg" /&#62;
&#60;img width="1955" height="1304" width_o="1955" height_o="1304" data-src="https://freight.cargo.site/t/original/i/53ab914e5f89b055fb5dd72756d408c6301cf9617351d18f2ad9ee0121c7f488/blitz_teamusa_ephemera_makar-105.jpg" data-mid="218623825" border="0"  src="https://freight.cargo.site/w/1000/i/53ab914e5f89b055fb5dd72756d408c6301cf9617351d18f2ad9ee0121c7f488/blitz_teamusa_ephemera_makar-105.jpg" /&#62;
&#60;img width="1247" height="1870" width_o="1247" height_o="1870" data-src="https://freight.cargo.site/t/original/i/57c6a1c364039ce7f6aa71e9b95575bf2f3685a0d0ef535297587dc939d02c08/blitz_teamusa_ephemera_makar-30.jpg" data-mid="218623660" border="0"  src="https://freight.cargo.site/w/1000/i/57c6a1c364039ce7f6aa71e9b95575bf2f3685a0d0ef535297587dc939d02c08/blitz_teamusa_ephemera_makar-30.jpg" /&#62;
&#60;img width="1311" height="1966" width_o="1311" height_o="1966" data-src="https://freight.cargo.site/t/original/i/7194b0ff63c2d04a57b183ec1a62215c10a4a906414d64d2f1c65d2266e6338b/blitz_teamusa_ephemera_makar-50.jpg" data-mid="218623923" border="0"  src="https://freight.cargo.site/w/1000/i/7194b0ff63c2d04a57b183ec1a62215c10a4a906414d64d2f1c65d2266e6338b/blitz_teamusa_ephemera_makar-50.jpg" /&#62;
&#60;img width="1311" height="1966" width_o="1311" height_o="1966" data-src="https://freight.cargo.site/t/original/i/80e6f20a5ffe44943ab82de5ad0a8d9f86e64621efa2a63a79c3b3f5f98ab429/blitz_teamusa_ephemera_makar-98.jpg" data-mid="218623975" border="0"  src="https://freight.cargo.site/w/1000/i/80e6f20a5ffe44943ab82de5ad0a8d9f86e64621efa2a63a79c3b3f5f98ab429/blitz_teamusa_ephemera_makar-98.jpg" /&#62;
&#60;img width="1966" height="1311" width_o="1966" height_o="1311" data-src="https://freight.cargo.site/t/original/i/8364912bc0f7f81ba9dd7d25c1584b3e70efefb79a69cbc90a7a346fa0b20e5f/blitz_teamusa_ephemera_makar-92.jpg" data-mid="218623992" border="0"  src="https://freight.cargo.site/w/1000/i/8364912bc0f7f81ba9dd7d25c1584b3e70efefb79a69cbc90a7a346fa0b20e5f/blitz_teamusa_ephemera_makar-92.jpg" /&#62;



	Event Moments (LA)
	


&#60;img width="1311" height="1966" width_o="1311" height_o="1966" data-src="https://freight.cargo.site/t/original/i/1d9febc53ed2338292b02a8f278a3d6b0e8a81a7ffd46377e26088bc7eb972bd/blitz_usopc_ephemera_LA_makar-49-1.jpg" data-mid="218625241" border="0"  src="https://freight.cargo.site/w/1000/i/1d9febc53ed2338292b02a8f278a3d6b0e8a81a7ffd46377e26088bc7eb972bd/blitz_usopc_ephemera_LA_makar-49-1.jpg" /&#62;
&#60;img width="1584" height="1188" width_o="1584" height_o="1188" data-src="https://freight.cargo.site/t/original/i/ef730886b1b4dce5ec8dc9756de4cf5078223656b78afa2424e6f360ce20fe51/IMG_8141.jpeg" data-mid="218625229" border="0"  src="https://freight.cargo.site/w/1000/i/ef730886b1b4dce5ec8dc9756de4cf5078223656b78afa2424e6f360ce20fe51/IMG_8141.jpeg" /&#62;
&#60;img width="1584" height="1188" width_o="1584" height_o="1188" data-src="https://freight.cargo.site/t/original/i/61d614ed5548401808bcbf6fc558ce0c26f6ddaf3d4ea9713221967cb8b3beed/IMG_8143.jpeg" data-mid="218625230" border="0"  src="https://freight.cargo.site/w/1000/i/61d614ed5548401808bcbf6fc558ce0c26f6ddaf3d4ea9713221967cb8b3beed/IMG_8143.jpeg" /&#62;
&#60;img width="1584" height="1188" width_o="1584" height_o="1188" data-src="https://freight.cargo.site/t/original/i/ccc126725cddb1d060d25901c9cd45ef831f6052e0ea84a6122f2c0d9dee75c4/IMG_8146.jpeg" data-mid="218625231" border="0"  src="https://freight.cargo.site/w/1000/i/ccc126725cddb1d060d25901c9cd45ef831f6052e0ea84a6122f2c0d9dee75c4/IMG_8146.jpeg" /&#62;
&#60;img width="1311" height="1966" width_o="1311" height_o="1966" data-src="https://freight.cargo.site/t/original/i/c8e005c28b1f12a89811d2597d20cd514937a63429f11ccc6587352c4907288d/blitz_usopc_ephemera_LA_makar-9.jpg" data-mid="218625249" border="0"  src="https://freight.cargo.site/w/1000/i/c8e005c28b1f12a89811d2597d20cd514937a63429f11ccc6587352c4907288d/blitz_usopc_ephemera_LA_makar-9.jpg" /&#62;
&#60;img width="1584" height="1188" width_o="1584" height_o="1188" data-src="https://freight.cargo.site/t/original/i/208b06d3bef1d7a12e3c1cdc3502a4483b18ebbd8a4f4024c44f195c7b1f646a/IMG_8138.jpeg" data-mid="218625267" border="0"  src="https://freight.cargo.site/w/1000/i/208b06d3bef1d7a12e3c1cdc3502a4483b18ebbd8a4f4024c44f195c7b1f646a/IMG_8138.jpeg" /&#62;
&#60;img width="1311" height="1966" width_o="1311" height_o="1966" data-src="https://freight.cargo.site/t/original/i/0e3d383abe1023108b178c016ce0d3d43abd1ea82eb73f986bf0906f6ec38311/blitz_usopc_ephemera_LA_makar-51.jpg" data-mid="218625250" border="0"  src="https://freight.cargo.site/w/1000/i/0e3d383abe1023108b178c016ce0d3d43abd1ea82eb73f986bf0906f6ec38311/blitz_usopc_ephemera_LA_makar-51.jpg" /&#62;
&#60;img width="1311" height="1966" width_o="1311" height_o="1966" data-src="https://freight.cargo.site/t/original/i/e6ee8ec9c11d53180b13975b49b2256ca0f40d2a544ad7216958326eee19d2bf/blitz_usopc_ephemera_LA_makar.jpg" data-mid="218625248" border="0"  src="https://freight.cargo.site/w/1000/i/e6ee8ec9c11d53180b13975b49b2256ca0f40d2a544ad7216958326eee19d2bf/blitz_usopc_ephemera_LA_makar.jpg" /&#62;
&#60;img width="1584" height="1188" width_o="1584" height_o="1188" data-src="https://freight.cargo.site/t/original/i/70f801b58b7ddcdceb51c942ac76fcb330e97361103ac0ee3e6bd30be9196973/IMG_8151.jpeg" data-mid="218625232" border="0"  src="https://freight.cargo.site/w/1000/i/70f801b58b7ddcdceb51c942ac76fcb330e97361103ac0ee3e6bd30be9196973/IMG_8151.jpeg" /&#62;
&#60;img width="1584" height="1188" width_o="1584" height_o="1188" data-src="https://freight.cargo.site/t/original/i/c39dea1d41b8fcbfc4ec357e5da7c0d1d37e1d15b2c5efa608487d45bfe33a4e/IMG_8120.jpeg" data-mid="218625228" border="0"  src="https://freight.cargo.site/w/1000/i/c39dea1d41b8fcbfc4ec357e5da7c0d1d37e1d15b2c5efa608487d45bfe33a4e/IMG_8120.jpeg" /&#62;



	Creative &#38;amp; Art Directior: Zuly Beltre &#124; Designer: Yiwen Tu &#124; Junior Designer: Christopher Sepot, Maddy Ko &#124; Creative Strategy:&#38;nbsp; Taylor Fordham</description>
		
	</item>
		
		
	<item>
		<title>Rhythm of Structure</title>
				
		<link>https://tywstudio.com/Rhythm-of-Structure</link>

		<pubDate>Mon, 29 May 2023 03:16:57 +0000</pubDate>

		<dc:creator>Yiwen Tu Design</dc:creator>

		<guid isPermaLink="true">https://tywstudio.com/Rhythm-of-Structure</guid>

		<description>
	











Rhythm of Structure





	"Rhythm of Structure" is a series of vector illustrations that harmonize digital illustration and architecture. Through a dynamic interplay of colors, lines, curves, and shapes, these artworks evoke a captivating rhythm that echoes with the presence of architectural structures.

In "Rhythm of Structure”, a vibrant color palette, complemented by subtle gradient transitions, infuses the artwork with dynamic energy and adds depth and dimension, thus capturing the essence of architectural beauty and its rhythmic pulse.





&#38;nbsp;&#38;nbsp;
&#60;img width="1152" height="1440" width_o="1152" height_o="1440" data-src="https://freight.cargo.site/t/original/i/4fcc6a2678364e2ea58f4743c456c3b9964bc43e2955415efd0a9ba0895c5df4/Schematic-Yiwen-4.png" data-mid="180258055" border="0"  src="https://freight.cargo.site/w/1000/i/4fcc6a2678364e2ea58f4743c456c3b9964bc43e2955415efd0a9ba0895c5df4/Schematic-Yiwen-4.png" /&#62;
&#60;img width="1152" height="1440" width_o="1152" height_o="1440" data-src="https://freight.cargo.site/t/original/i/57d9ccb1ce0b202e4723e61706fe486972dfd21bcff6a5f0b5dc5b1916f848e8/Schematic-Yiwen-3.png" data-mid="180258054" border="0"  src="https://freight.cargo.site/w/1000/i/57d9ccb1ce0b202e4723e61706fe486972dfd21bcff6a5f0b5dc5b1916f848e8/Schematic-Yiwen-3.png" /&#62;
&#60;img width="1152" height="1440" width_o="1152" height_o="1440" data-src="https://freight.cargo.site/t/original/i/b64eaa041b7d743517354890339a06cd3a14d91dda9a4d15c3ce575757bc252c/Schematic-Yiwen-2.png" data-mid="180258053" border="0"  src="https://freight.cargo.site/w/1000/i/b64eaa041b7d743517354890339a06cd3a14d91dda9a4d15c3ce575757bc252c/Schematic-Yiwen-2.png" /&#62;
&#60;img width="1152" height="1440" width_o="1152" height_o="1440" data-src="https://freight.cargo.site/t/original/i/69b4c8b27b35de207427f948118d851a34301c1c2be25785be160bc7fbdfd263/Schematic-Yiwen-1.png" data-mid="180258052" border="0"  src="https://freight.cargo.site/w/1000/i/69b4c8b27b35de207427f948118d851a34301c1c2be25785be160bc7fbdfd263/Schematic-Yiwen-1.png" /&#62;
&#60;img width="1152" height="1440" width_o="1152" height_o="1440" data-src="https://freight.cargo.site/t/original/i/c674123a74f58a1772172cc954f6e7d2942b596c9a27b853c864182659076f38/Schematic-Yiwen-5.png" data-mid="180258056" border="0"  src="https://freight.cargo.site/w/1000/i/c674123a74f58a1772172cc954f6e7d2942b596c9a27b853c864182659076f38/Schematic-Yiwen-5.png" /&#62;
&#38;nbsp;
</description>
		
	</item>
		
		
	<item>
		<title>JIE YI COUTURE BRANDING</title>
				
		<link>https://tywstudio.com/JIE-YI-COUTURE-BRANDING</link>

		<pubDate>Sun, 09 May 2021 17:08:05 +0000</pubDate>

		<dc:creator>Yiwen Tu Design</dc:creator>

		<guid isPermaLink="true">https://tywstudio.com/JIE-YI-COUTURE-BRANDING</guid>

		<description>
	
JIE YI COUTURE BRANDING

	A branding project for Jie Yi Couture — a fashion studio that inherits traditinal tailoring skills and provides semi-customization and ready-to-wear service.



&#60;img width="1080" height="810" width_o="1080" height_o="810" data-src="https://freight.cargo.site/t/original/i/6d120081f7f50ad4ed39aa22301cec712405c6654092c299f1723cc55ef113e2/JieYiNameCard-low-res.jpg" data-mid="107890140" border="0"  src="https://freight.cargo.site/w/1000/i/6d120081f7f50ad4ed39aa22301cec712405c6654092c299f1723cc55ef113e2/JieYiNameCard-low-res.jpg" /&#62;
&#60;img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/4503497c2a9e9d16f07ec9adbe29079663eef318448d5c57e32162ca4f6eb972/7972397a-ed81-488d-984c-1cbc40e1c1b9_rw_3840.jpg" data-mid="107890285" border="0"  src="https://freight.cargo.site/w/1000/i/4503497c2a9e9d16f07ec9adbe29079663eef318448d5c57e32162ca4f6eb972/7972397a-ed81-488d-984c-1cbc40e1c1b9_rw_3840.jpg" /&#62;
&#60;img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/1f779b0ee6efec7390c482615f857ad34594d4798ef3662cb18da5b9ff18a32e/faa88a33-5927-43f4-852c-79736428174b_rw_3840.jpg" data-mid="107890283" border="0"  src="https://freight.cargo.site/w/1000/i/1f779b0ee6efec7390c482615f857ad34594d4798ef3662cb18da5b9ff18a32e/faa88a33-5927-43f4-852c-79736428174b_rw_3840.jpg" /&#62;
&#60;img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/447c51544e5768cefe2467121f4bdc6558f6aa09a7874f584ab32ab945f1058f/23d8ba4f-63a7-4918-b5c7-c90b6b1fbeff_rw_3840.jpg" data-mid="107890650" border="0"  src="https://freight.cargo.site/w/1000/i/447c51544e5768cefe2467121f4bdc6558f6aa09a7874f584ab32ab945f1058f/23d8ba4f-63a7-4918-b5c7-c90b6b1fbeff_rw_3840.jpg" /&#62;
&#60;img width="1080" height="540" width_o="1080" height_o="540" data-src="https://freight.cargo.site/t/original/i/46352ee4537d4b6018b9d0a16cc1b68a8281af4cb05efb777bbf80991fc32daa/Name-card-low-res.png" data-mid="107890134" border="0"  src="https://freight.cargo.site/w/1000/i/46352ee4537d4b6018b9d0a16cc1b68a8281af4cb05efb777bbf80991fc32daa/Name-card-low-res.png" /&#62;
&#60;img width="2000" height="1250" width_o="2000" height_o="1250" data-src="https://freight.cargo.site/t/original/i/c13d3fa3e0a66505d22c123f82f6128becfd6a719a333cc73ba2f1fae659b736/cover.png" data-mid="107890039" border="0"  src="https://freight.cargo.site/w/1000/i/c13d3fa3e0a66505d22c123f82f6128becfd6a719a333cc73ba2f1fae659b736/cover.png" /&#62;
&#60;img width="4929" height="3286" width_o="4929" height_o="3286" data-src="https://freight.cargo.site/t/original/i/3fb98c42121e7da1d1c685ed54544335077b5e19500cdc43f14229f2f57cbf5d/Notepad-Presentation-Mockup.png" data-mid="107890114" border="0"  src="https://freight.cargo.site/w/1000/i/3fb98c42121e7da1d1c685ed54544335077b5e19500cdc43f14229f2f57cbf5d/Notepad-Presentation-Mockup.png" /&#62;
&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/f913e707ad31e2c309706f0ed0ce7415535ce9e92cf1e2cfa039a2ccee425283/11-styline-fashion-branding-mockup.png" data-mid="107890113" border="0"  src="https://freight.cargo.site/w/1000/i/f913e707ad31e2c309706f0ed0ce7415535ce9e92cf1e2cfa039a2ccee425283/11-styline-fashion-branding-mockup.png" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>NBA SOCIAL CONTENT GRAPHICS</title>
				
		<link>https://tywstudio.com/NBA-SOCIAL-CONTENT-GRAPHICS</link>

		<pubDate>Sun, 09 May 2021 17:40:11 +0000</pubDate>

		<dc:creator>Yiwen Tu Design</dc:creator>

		<guid isPermaLink="true">https://tywstudio.com/NBA-SOCIAL-CONTENT-GRAPHICS</guid>

		<description>
	
NBA SOCIAL CONTENT GRAPHICS

	Joined the NBA social media team in 2019, I participated the graphic production of special occasions including 2019 NBA Christmas Games, 2020 All-star Event, and #NBATogetherLive Campaign.&#38;nbsp;



&#60;img width="1280" height="834" width_o="1280" height_o="834" data-src="https://freight.cargo.site/t/original/i/02516353fc89012ba97675e28435ce9c700b658b85b89d06c3b848e9cbdea82b/Klay-tips-low.png" data-mid="107892618" border="0"  src="https://freight.cargo.site/w/1000/i/02516353fc89012ba97675e28435ce9c700b658b85b89d06c3b848e9cbdea82b/Klay-tips-low.png" /&#62;
&#60;img width="1280" height="835" width_o="1280" height_o="835" data-src="https://freight.cargo.site/t/original/i/c67c00c66c99c0df4557c0c38dec59e9ce0da363980c59a15e43c071d86efd8a/Jersey-Retirement-low.png" data-mid="107892635" border="0"  src="https://freight.cargo.site/w/1000/i/c67c00c66c99c0df4557c0c38dec59e9ce0da363980c59a15e43c071d86efd8a/Jersey-Retirement-low.png" /&#62;



	*Collaboratively provided creative direction and worked on graphic production of the NBA content below:


Special Stats Graphics


&#60;img width="1440" height="1080" width_o="1440" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b5185bd0c427b1b87777b7704a278e2cd2be7b00c636f089a0a7b396b7556d5b/IG-NBA-low-res.png" data-mid="107892755" border="0"  src="https://freight.cargo.site/w/1000/i/b5185bd0c427b1b87777b7704a278e2cd2be7b00c636f089a0a7b396b7556d5b/IG-NBA-low-res.png" /&#62;


2020 Decade Celebration


&#60;img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/8700646907c0de6def4489b7b64e1c8007ec876aa97ff21fdaa7372b200461a8/IG-Decade_low.png" data-mid="107892776" border="0"  src="https://freight.cargo.site/w/1000/i/8700646907c0de6def4489b7b64e1c8007ec876aa97ff21fdaa7372b200461a8/IG-Decade_low.png" /&#62;


	
	Special credits to designer Ethan Johnston, Addison Foote, Patrick Ellasos, and all the other awesome designers I worked with at the NBA.
	

</description>
		
	</item>
		
		
	<item>
		<title>X-HALE ONLINE ART SHOW</title>
				
		<link>https://tywstudio.com/X-HALE-ONLINE-ART-SHOW</link>

		<pubDate>Sun, 09 May 2021 17:29:12 +0000</pubDate>

		<dc:creator>Yiwen Tu Design</dc:creator>

		<guid isPermaLink="true">https://tywstudio.com/X-HALE-ONLINE-ART-SHOW</guid>

		<description>
	
X-HALE ONLINE ART SHOW

	Oh, Not Gallery (a Beijing-based art institution specializing in the promotional art of public spaces) and ISPVA(The International Society for Performing and Visual Arts) present the first major virtual exhibition, X-Hale, with a series of live streaming conversations between artists and audience worldwide. This project includes logo, posters, banner, trailer design, and graphic assets for live streaming.



&#60;img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/3dc421cef2a7d7557f2ae17d5d77bd07b4555a6646afb9d8a277d8139268feb8/Wavy-poster.jpg" data-mid="107891616" border="0"  src="https://freight.cargo.site/w/1000/i/3dc421cef2a7d7557f2ae17d5d77bd07b4555a6646afb9d8a277d8139268feb8/Wavy-poster.jpg" /&#62;
&#60;img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/03a13fccb6b8b2a10653cfebafa15a745f4488ccce04892f5ae7fec7d8242b80/Wavy-posterdark.jpg" data-mid="107891617" border="0"  src="https://freight.cargo.site/w/1000/i/03a13fccb6b8b2a10653cfebafa15a745f4488ccce04892f5ae7fec7d8242b80/Wavy-posterdark.jpg" /&#62;

&#60;img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/06014b2c777683e49f85b2bd0c30afc67af3d4aca244a1a4f29ee3c6877fb3ed/poster-both.jpg" data-mid="107891615" border="0"  src="https://freight.cargo.site/w/1000/i/06014b2c777683e49f85b2bd0c30afc67af3d4aca244a1a4f29ee3c6877fb3ed/poster-both.jpg" /&#62;
&#60;img width="5000" height="3500" width_o="5000" height_o="3500" data-src="https://freight.cargo.site/t/original/i/9ce45a4c3a71e24fcad11b682f350e105f1826334538bd4ede0ccf6b5828e9af/X-hale-IG.jpg" data-mid="107891819" border="0"  src="https://freight.cargo.site/w/1000/i/9ce45a4c3a71e24fcad11b682f350e105f1826334538bd4ede0ccf6b5828e9af/X-hale-IG.jpg" /&#62;
&#60;img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/e4d18304e324644d0150cb732a167686d7ae4911f97269a04c6d1553cbf7e1b8/X-halescreen.jpg" data-mid="107891619" border="0"  src="https://freight.cargo.site/w/1000/i/e4d18304e324644d0150cb732a167686d7ae4911f97269a04c6d1553cbf7e1b8/X-halescreen.jpg" /&#62;



</description>
		
	</item>
		
		
	<item>
		<title>Catalog of Predictive Methods</title>
				
		<link>https://tywstudio.com/Catalog-of-Predictive-Methods</link>

		<pubDate>Mon, 11 Jan 2021 21:39:43 +0000</pubDate>

		<dc:creator>Yiwen Tu Design</dc:creator>

		<guid isPermaLink="true">https://tywstudio.com/Catalog-of-Predictive-Methods</guid>

		<description>
	CATALOG OF PREDICTIVE METHODS

	Editorial design for models that predict the future.&#38;nbsp;


&#60;img width="960" height="960" width_o="960" height_o="960" data-src="https://freight.cargo.site/t/original/i/42613cd57da5c5b76527becdfa8663df8c3115384ad2497482f42e7ca721ddf0/1_1.png" data-mid="96437553" border="0"  src="https://freight.cargo.site/w/960/i/42613cd57da5c5b76527becdfa8663df8c3115384ad2497482f42e7ca721ddf0/1_1.png" /&#62;
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	</item>
		
		
	<item>
		<title>Heavy  Motion Design</title>
				
		<link>https://tywstudio.com/Heavy-Motion-Design</link>

		<pubDate>Tue, 11 May 2021 20:21:51 +0000</pubDate>

		<dc:creator>Yiwen Tu Design</dc:creator>

		<guid isPermaLink="true">https://tywstudio.com/Heavy-Motion-Design</guid>

		<description>
	Heavy — Motion Design

	


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&#60;img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/75a7c57a69455fdc75296a4f87cf12d173406e7691ae9b73a6b294cba9d39a3b/Heavy_wave.gif" data-mid="108137213" border="0"  src="https://freight.cargo.site/w/1000/i/75a7c57a69455fdc75296a4f87cf12d173406e7691ae9b73a6b294cba9d39a3b/Heavy_wave.gif" /&#62;
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	<item>
		<title>LETTERPRESS: CATALOG OF THE EXTINCT</title>
				
		<link>https://tywstudio.com/LETTERPRESS-CATALOG-OF-THE-EXTINCT</link>

		<pubDate>Tue, 11 May 2021 19:55:16 +0000</pubDate>

		<dc:creator>Yiwen Tu Design</dc:creator>

		<guid isPermaLink="true">https://tywstudio.com/LETTERPRESS-CATALOG-OF-THE-EXTINCT</guid>

		<description>
	LETTERPRESS: 
CATALOG OF THE EXTINCT

	


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